Gucci Turns a Monaco Beach Club Into Its Flora Universe
Gucci turned a Monaco beach club into a Flora-themed world for the motif’s 60th anniversary.
Lidl Turned Its Shopping Trolley Into a Cult Designer Handbag
Lidl and Nik Bentel turned the supermarket trolley into a free, ballot-only designer handbag.
Starbucks Turned a Tokyo Café Into a Local Art Gallery
Starbucks opened a café in Tokyo’s Yanaka that doubles as a rotating local-art gallery.
Swatch and Audemars Piguet Team Up on an Affordable “Royal Pop”
Swatch and Audemars Piguet team up on “Royal Pop,” a high-low watch collaboration.
KitKat Made a Wrapper That Blocks Your Phone’s Signal
KitKat built a wrapper that’s a Faraday cage — put your phone in and the signal dies.
USM Wraps Its Classic Cabinets in Labubu for a Collectible Drop
USM and Labubu’s creator turn classic modular cabinets into a hyped, collectible drop.
KitKat Turned a 12-Ton Heist Into a Game
After thieves stole 413,793 bars, KitKat let the public check their candy’s batch number for the loot.
Tokyo Metro Turns a Subway Line Into Pokémon’s Ditto
A train line becomes a pink-and-purple Ditto world to launch a new game.
Leica Turns Analog Darkroom Printing Into a Video Series
A digital-era camera brand teaches the slow craft of the analog darkroom.
Heineken Launches WhatsApp Bot to Turn Long Voice Notes into Real-Life Meetups
Swap a long voice note for a beer with Heineken’s new WhatsApp bot, now piloting in Brazil.