On Removed Its Signature Holes to Make a Hiking Shoe
On’s new $160 Cloudsoma Hike drops the CloudTec pods that made the brand recognisable.
OMHU Sold a Dupe of Its Own Sofa on Temu
A Copenhagen sofa brand made its own dupe and sold it on Temu right next to the fakes.
Hermès Opened Its Largest London Store Across Six Historic Buildings
Hermès has opened its largest London store at 166 New Bond Street, and the scale is the point.
Brands Are Discovering They Have ‘Lore’
Gen Z’s ‘lore’ has moved from fantasy worlds to personal storytelling — and into branding.
Zimmermann Staged a Riviera Dinner Instead of a Show
Zimmermann’s Antibes Summer Escape swaps the runway for a candlelit dinner and a live set.
La Prairie Turns a Hotel Spa Into Its Own Destination Suite
La Prairie turns a hotel spa into its own suite — the brand becomes a destination.
Kith Women Opens a Hamptons Pop-Up That Doubles as a Members’ Club
Kith Women’s Hamptons pop-up doubles as a members’ club — retail as belonging.
SuperBrugsen Builds a Flagship Store Around ‘A Little More Consideration’
Coop’s SuperBrugsen opens a Copenhagen flagship as a test lab for a new brand idea: a little more care.
Gucci Turns a Monaco Beach Club Into Its Flora Universe
Gucci turned a Monaco beach club into a Flora-themed world for the motif’s 60th anniversary.
Lidl Turned Its Shopping Trolley Into a Cult Designer Handbag
Lidl and Nik Bentel turned the supermarket trolley into a free, ballot-only designer handbag.