KitKat Made a Wrapper That Blocks Your Phone’s Signal
KitKat built a wrapper that’s a Faraday cage — put your phone in and the signal dies.
USM Wraps Its Classic Cabinets in Labubu for a Collectible Drop
USM and Labubu’s creator turn classic modular cabinets into a hyped, collectible drop.
KitKat Turned a 12-Ton Heist Into a Game
After thieves stole 413,793 bars, KitKat let the public check their candy’s batch number for the loot.
Tokyo Metro Turns a Subway Line Into Pokémon’s Ditto
A train line becomes a pink-and-purple Ditto world to launch a new game.
Leica Turns Analog Darkroom Printing Into a Video Series
A digital-era camera brand teaches the slow craft of the analog darkroom.
Heineken Launches WhatsApp Bot to Turn Long Voice Notes into Real-Life Meetups
Swap a long voice note for a beer with Heineken’s new WhatsApp bot, now piloting in Brazil.
Pantone Reveals 2026 Color of the Year: Cloud Dancer
Cloud Dancer reflects a desire for simplicity, peace, and inspired innovation.
Gen AI Ads Spark Emotions – But Not Always the Right Kind
Strong emotions in AI ads don’t always mean success—poor visuals often hurt branding and clarity.
Burger King’s silent Whopper spot heightens pure indulgence
A quiet, two-minute Whopper film transforms everyday eating into immersive indulgence.
Bentley and Joe & The Juice launch global partnership blending coffee and craftsmanship
Bentley and Joe & The Juice merge luxury engineering with lifestyle and culture.