Synthetic Peptides Are Marketed to Young Men as Self-Optimisation

Unlicensed synthetic peptides are sold to young men online as cognitive and physical optimisation.

A UNICEF Chief Argues Childhood Needs More Chaos and Mess

Play and UNICEF leaders argue children grow robust through chaos and mess, not shielding.

A Scottsdale Studio Sells Ozone-Steam ‘Detox’ Sessions as Recovery

A local studio sells ozone-steam detox sessions with medical-sounding wellness claims.

Brands Are Discovering They Have ‘Lore’

Gen Z’s ‘lore’ has moved from fantasy worlds to personal storytelling — and into branding.

The Gym Has Become the New Youth Club

Danish gyms have quietly become the country’s largest youth club.

Eleve Packs a Salt Room, Red Light and Oxygen Into One $75,000 Capsule

A $75,000 capsule merges salt room, red light, oxygen and aromatherapy into one object.

Four Seasons Is Opening Its First Nordic Hotel in Copenhagen

Four Seasons is planting its first Nordic flag in Copenhagen, in a former Danske Bank palace.

A Coworking Brand Reframes the Office as a Members’ Club

MESH sells Copenhagen workspace as a members’ club — belonging, not just a desk.

Malaysia Opens a Biohacking Club Exclusively for CEOs

A members-only biohacking club in Kuala Lumpur, open only to CEOs and senior leaders.

Paris Hilton Turned Her Persona Into Coffee Creamer Flavors

International Delight turned Paris Hilton’s persona into coffee creamer flavors.