Lidl Turned Its Shopping Trolley Into a Cult Designer Handbag

Lidl and Nik Bentel turned the supermarket trolley into a free, ballot-only designer handbag.

Starbucks Turned a Tokyo Café Into a Local Art Gallery

Starbucks opened a café in Tokyo’s Yanaka that doubles as a rotating local-art gallery.

Danske Bank Gives Young First-Time Buyers Their Own Personal Advisor

Danske Bank gives 18–38-year-old first-time buyers a personal advisor and its lowest rate.

Heinz Built the Ketchup Pouch Into the Fry Box Itself

Heinz redesigns the fry box with a built-in pouch for ketchup — dipping on the go, no spills.

Swatch and Audemars Piguet Team Up on an Affordable “Royal Pop”

Swatch and Audemars Piguet team up on “Royal Pop,” a high-low watch collaboration.

Coop Wants to Cut Its Climate Footprint Without Moralising

Coop aims to cut its climate footprint by making the green choice easy — not by moralising.

A “Dubai” Cookie Born in Korea Has Now Reached Dubai

A Korean spin-off of the viral “Dubai chocolate” has now reached Dubai itself.

Britain Is Marketing Itself Through the Films and Shows Set There

VisitBritain sells the country through screen tourism — the films and shows shot there.

Hong Kong Retires “Hello Hong Kong” and Bets Tourism on Mega-Events

Hong Kong drops “Hello Hong Kong” for a “+Tourism” plan built around eight mega-events.

Tostitos Puts Its Three Ingredients on the Front of the Bag

Tostitos redesigns its bags to put corn, oil and salt — its whole ingredient list — up front.