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Paris Hilton Turned Her Persona Into Coffee Creamer Flavors

International Delight turned Paris Hilton’s persona into coffee creamer flavors.

A Danish Founder Says Out Loud He’s Driven by Money

Flatpay’s Sander Janca-Jensen openly says he’s driven by money — a motive Danes rarely admit.

Dubai Folds Longevity Medicine Into Its Vision for the Future

Longevium longevity clinic Dubai (press)

A Dubai clinic group frames longevity medicine as a city-scale ecosystem, not a business.

The Family Holiday Is Being Reframed as Closeness, Not Destination

Guardian writers frame the family holiday around closeness — destinations become backdrop.

Danes Are More Insecure Than Ever — and It’s Not About Crime

Danes are more insecure than ever — and it’s about the world, not street crime.

SaunaBox Shrinks the Infrared Sauna to Fit a City Apartment

SaunaBox Solara infrared sauna (press)

A full-spectrum infrared sauna built to assemble in a small apartment in under 30 minutes.

NikeSKIMS Turned Its Milan Launch Into a Yoga Session

NikeSKIMS launched its Studio Stretch line in Milan with a yoga class instead of a runway.

Zimmermann Staged a Riviera Dinner Instead of a Show

Zimmermann’s Antibes Summer Escape swaps the runway for a candlelit dinner and a live set.

Angsana Corfu Makes Biohacking a Permanent Part of the Hotel Stay

Angsana Corfu resort (press)

A Greek resort makes biohacking and recovery tools a permanent part of every stay.

Bryan Johnson Logs 60 Oxygen-Chamber Sessions as an Anti-Ageing Test

Bryan Johnson hyperbaric oxygen therapy

Bryan Johnson runs 60 hyperbaric-oxygen sessions as a public anti-ageing experiment.

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