The American brand SaunaBox sells the Solara, a full-spectrum infrared sauna designed to be assembled in a small flat in under 30 minutes. It is built from Canadian hemlock, has a footprint of about 35 by 37 inches, runs on low-EMF panels with built-in red-light therapy, and is controlled from a phone app. A one-person unit lists at roughly 2,700 dollars.
The pitch is openly aimed at the gap the brand names itself: spa memberships are expensive, gym saunas are shared and grim. So the high-end recovery ritual gets unbundled from the club and the clinic and dropped into the home. What used to be a destination — somewhere you travelled to feel restored — is being repackaged as a piece of furniture in the wellness corner.
So…:
The exclusive becomes furniture. How could you make your offer smaller, cheaper and domestic — without losing what made it worth seeking out?
Source & Picture: SaunaBox (press).