Bryan Johnson Logs 60 Oxygen-Chamber Sessions as an Anti-Ageing Test
Bryan Johnson runs 60 hyperbaric-oxygen sessions as a public anti-ageing experiment.
People Are Holding Their Own Funerals While They’re Still Alive
More people host their own funeral while alive — turning the goodbye into a party.
A Sober Rave Inside a Sauna Is the New Night Out
Daybreaker’s alcohol-free ‘Heatwave’ turns the sauna into a rave: sweat, cold plunges and dancing.
Istanbul Has a Pilates Club That Meets on a Boat at Sea
A wellness brand in Istanbul runs a recurring Pilates club on a boat at sea, with matcha.
A Study Finds Communal Sauna Rituals Boost Belonging and Wellbeing
A new study finds communal sauna rituals boost belonging and wellbeing — beyond the heat.
Pet Shell Is a Noise-Reducing House for Anxious Dogs
A noise-reducing pet house tackles an anxiety problem most dog owners simply live with.
When a Pilates Chain Makes an April Fools’ Joke About Pilates
VAURA joked about a fake “VAURA Zen” workout for April Fools. It only works because we all know the genre well enough to laugh — and that is the signal.
A Club You Show Up to at Sunrise — Not at Night
Ember Club Marbella sells the opposite of nightlife: a 90-minute sunrise session built on community, not alcohol. Belonging is moving to the morning.
EGYM Builds Machines That Remove the “What Do I Do Now?”
Tap a wristband and EGYM’s machines set your weight, seat and range automatically — even spotting plateaus with AI. The gym, minus the deciding.
A $160,000 Chamber Promises Longer Life in 30 Minutes
The Ammortal Chamber stacks red light, PEMF, hydrogen and sound into one 30-minute longevity session — around $160,000, and no published science yet.