Denmark’s Psoriasis Association Puts Visible Psoriasis on Public Display
A Danish association stages visible psoriasis in public to turn stigma into curiosity.
Virgin Active Reopens a Gym as a ‘Social Wellness Club’
Virgin Active reopens a gym as a ‘social wellness club’ — the niche goes mainstream.
Synthetic Peptides Are Marketed to Young Men as Self-Optimisation
Unlicensed synthetic peptides are sold to young men online as cognitive and physical optimisation.
A Scottsdale Studio Sells Ozone-Steam ‘Detox’ Sessions as Recovery
A local studio sells ozone-steam detox sessions with medical-sounding wellness claims.
Eleve Packs a Salt Room, Red Light and Oxygen Into One $75,000 Capsule
A $75,000 capsule merges salt room, red light, oxygen and aromatherapy into one object.
Malaysia Opens a Biohacking Club Exclusively for CEOs
A members-only biohacking club in Kuala Lumpur, open only to CEOs and senior leaders.
Dubai Folds Longevity Medicine Into Its Vision for the Future
A Dubai clinic group frames longevity medicine as a city-scale ecosystem, not a business.
SaunaBox Shrinks the Infrared Sauna to Fit a City Apartment
A full-spectrum infrared sauna built to assemble in a small apartment in under 30 minutes.
NikeSKIMS Turned Its Milan Launch Into a Yoga Session
NikeSKIMS launched its Studio Stretch line in Milan with a yoga class instead of a runway.
Angsana Corfu Makes Biohacking a Permanent Part of the Hotel Stay
A Greek resort makes biohacking and recovery tools a permanent part of every stay.