SuperBrugsen Builds a Flagship Store Around ‘A Little More Consideration’
Coop’s SuperBrugsen opens a Copenhagen flagship as a test lab for a new brand idea: a little more care.
Istanbul Has a Pilates Club That Meets on a Boat at Sea
A wellness brand in Istanbul runs a recurring Pilates club on a boat at sea, with matcha.
Billionaires Are Building $300M Luxury Bunkers — With Spas Inside
A $300M underground bunker opening near DC in 2026 has hyperbaric chambers, ice plunges and AI massage.
A Study Finds Communal Sauna Rituals Boost Belonging and Wellbeing
A new study finds communal sauna rituals boost belonging and wellbeing — beyond the heat.
Pet Shell Is a Noise-Reducing House for Anxious Dogs
A noise-reducing pet house tackles an anxiety problem most dog owners simply live with.
Starbucks Brings Back a Discontinued Cult Drink After Seven Years
Starbucks revives its S’mores Frappuccino after 7 years — nostalgia as a launch.
Gucci Turns a Monaco Beach Club Into Its Flora Universe
Gucci turned a Monaco beach club into a Flora-themed world for the motif’s 60th anniversary.
Couples Are Making 24/7 Location Sharing Part of Everyday Life
Location sharing is becoming everyday infrastructure for couples — therapists urge clear rules.
CitySafes Turns the Safe Deposit Box Into Summer Peace of Mind
Banks are closing their safe-deposit vaults; CitySafes took them over and re-sells the box as summer peace of mind — thieves don’t take holidays.
When a Pilates Chain Makes an April Fools’ Joke About Pilates
VAURA joked about a fake “VAURA Zen” workout for April Fools. It only works because we all know the genre well enough to laugh — and that is the signal.