Chessington World of Adventures, just outside London, is turning the children’s cartoon Paw Patrol into a physical place. Built with Paramount, the UK’s first World of Paw Patrol is a 1.4-acre, multi-million-pound land aimed at two-to-five-year-olds, with four rides — including the family rollercoaster Chase’s Mountain Mission — plus themed playscapes. It opens in spring 2026.
It is a neat example of a wider move: fantasy and screen worlds stepping off the device and becoming somewhere you can physically walk into. As children grow up fluent in digital characters, brands convert that attachment into real-world experiences — rides, meet-and-greets, themed hotel rooms — that a screen cannot give.
So…:
Which part of your digital world could become a real place your customers can step into?
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