Vietnam is rapidly becoming a go-to destination for travelers seeking both adventure and cultural experiences. In response to this emerging trend, TUI Group is expanding its footprint with significant launches. In December 2024, the first Robinson Club in Vietnam will open its doors in Hoi An, marking a major step in TUI’s strategy to cater to upscale holidaymakers.
Additionally, the new TUI Blue Tuy Hoa has just been inaugurated, broadening the range of personalized holiday experiences available. TUI’s approach combines local cultural immersion with premium amenities, meeting the diverse needs of modern travelers. These expansions not only enhance TUI’s offerings but also position the company as a leader in developing markets.
So…:
What concepts and offers can you create for travelers seeking adventure and cultural experiences?
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