The quaint village of Atrani on Italy’s Amalfi Coast is grappling with an anticipated influx of tourists following the release of the Netflix series “Ripley,” inspired by Patricia Highsmith’s novel. The picturesque location, previously serene and less crowded compared to its famous neighbors, is now facing the prospects of overtourism.
Local businesses such as Le Arcate restaurant welcome the spotlight, hoping for increased patronage. However, concerns are mounting among residents about the sustainability of this surge. Proprietors of holiday lets and accommodations like Maison Escher apartments voice worries over the area’s capacity to handle the growing crowds, especially during peak season. They advocate for smarter management of tourism influx, suggesting staggered visiting periods and improved transportation strategies to mitigate congestion.
The series itself has boosted the village’s visibility significantly, with Airbnb reporting a 93% rise in bookings for the area. As Atrani adjusts to its newfound fame, the challenge remains to balance the economic benefits of increased visitors with the preservation of its charm and livability.
So…:
What precautions would you take to protect your geographical area if it were to experience significant popularity from visitors?
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