James Park and Eric Friedman co-founded Fitbit, the wristband that showed you your own step count. On 25 August they launched Luffu Link, and it has no screen at all. The band follows activity, sleep and heart-rate variability, takes voice notes, knows where it is, and can call for help from trusted contacts over LTE with no phone nearby. It costs 250 dollars to pre-order and needs a 20-dollar monthly family subscription.
The readings are not for the person wearing it. Models running in the background look for changes and route the alert to whoever is doing the caring — an adult child, a partner, a parent. Luffu points to 63 million Americans who spend an average of 27 hours a week coordinating care for someone else. Self-tracking asked you to look at your own numbers. This asks somebody else to look at them for you.
So…:
Who other than the customer should be reading the numbers your customers produce?
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