Gymshark’s Ingenious “Shop Lift-ing” Billboard Campaign
Gymshark’s new billboard in London allows passersby to take Gymshark apparel directly from it.
Roger Federer Documentary Promotions Take Over London & NYC Landmarks
Roger Federer’s documentary promoted with visuals in London and New York City.
Cryogenic Chambers and Infrared Capsules: Dubai’s Fitness Hotel
SIRO, Dubai’s first fitness hotel, integrates tech and athlete insights for optimal wellness.
Free Nights on Sardinia’s Santa Barbara Trail
Sardinia offers free nights to under-35s hiking the Santa Barbara mining trail.
Facial Recognition to Be Used at Silverstone Again
Facial recognition aims to enhance security at Silverstone.
Stigull Stairway: Floating Sensation Above Norwegian Fjords
It looks like people are floating in thin air on the new Stigull ladder.
Burberry Joins Forces with The Outward Bound Trust
Burberry has partnered with The Outward Bound Trust to inspire young people through adventure.
Louvre to Host Fitness Classes During Paris Olympics
Yoga and dance sessions at the Louvre aim to boost Olympic spirit.
Gear Hugger Launches Eco-Friendly Dry Bike Lubricant
Gear Hugger introduces a non-toxic, plant-based dry bike lubricant, enhancing sustainability in cycling.
Fishing in Brandenburg Gains Popularity Post-Pandemic
Fishing membership in Brandenburg, Germany, has risen by 10,000 since 2019, surpassing football.