Fitness trackers put to the ultimate test: a full NYC Marathon

Fitness trackers faced their toughest challenge yet: a full marathon under real-world strain.

Nike’s Project Amplify: Powering Every Stride

Project Amplify brings power and fun to every stride, redefining the future of movement.

VisitDenmark releases new 2025 market profiles

New profiles reveal travel behavior across eight key tourism markets.

Creatine – Rising Sales and Newfound Benefits

Creatine sales are climbing as research points to new benefits for body and brain.

Airbnb Introduces New Feature to Promote Water Safety Awareness

Airbnb adds a tool to raise awareness of water safety for guests.

Gymshark’s Ingenious “Shop Lift-ing” Billboard Campaign

Gymshark’s new billboard in London allows passersby to take Gymshark apparel directly from it.

Roger Federer Documentary Promotions Take Over London & NYC Landmarks

Roger Federer’s documentary promoted with visuals in London and New York City.

Cryogenic Chambers and Infrared Capsules: Dubai’s Fitness Hotel

SIRO, Dubai’s first fitness hotel, integrates tech and athlete insights for optimal wellness.

Free Nights on Sardinia’s Santa Barbara Trail

Sardinia offers free nights to under-35s hiking the Santa Barbara mining trail.

Facial Recognition to Be Used at Silverstone Again

Facial recognition aims to enhance security at Silverstone.