KLM Turns Its European Onboard Service Into a Café

KLM turns its European onboard service into a café where meals are ordered and paid for.

Paris Hilton Turned Her Persona Into Coffee Creamer Flavors

International Delight turned Paris Hilton’s persona into coffee creamer flavors.

Starbucks Brings Back a Discontinued Cult Drink After Seven Years

Starbucks revives its S’mores Frappuccino after 7 years — nostalgia as a launch.

Gastrotools Sells a Frying Pan on the Absence of PFAS and Synthetic Coatings

Gastrotools sells a frying pan on the absence of PFAS — transparency as the premium feature.

Heinz Built the Ketchup Pouch Into the Fry Box Itself

Heinz redesigns the fry box with a built-in pouch for ketchup — dipping on the go, no spills.

A “Dubai” Cookie Born in Korea Has Now Reached Dubai

A Korean spin-off of the viral “Dubai chocolate” has now reached Dubai itself.

Tostitos Puts Its Three Ingredients on the Front of the Bag

Tostitos redesigns its bags to put corn, oil and salt — its whole ingredient list — up front.

Cheetos Makes Its Viral Pickle Flavor Permanent — Minus the Artificial Dye

Cheetos makes its viral pickle flavor permanent — and swaps artificial dye for vegetables.

Naples Has a School That Certifies “Real” Neapolitan Pizza Worldwide

Naples has a school and a register that certify authentic “vera pizza napoletana” worldwide.

Fans Built a Global Map Just to Rate Pints of Guinness

A crowd-sourced map ranks the best and worst Guinness pours, pub by pub, worldwide.