Starbucks is reported to be bringing back its S’mores Frappuccino on 30 June, seven years after the campfire-inspired drink was discontinued in 2019. According to trade reporting, it returns alongside a brand-new S’mores Cold Brew, topped with marshmallow-flavoured cold foam, milk chocolate sauce and a graham-cracker crumble. The news spread through fan accounts before any official confirmation — itself a sign of how much pull a remembered favourite still holds.
What is interesting is the pattern: nostalgia as a launch strategy. Rather than inventing something new, a brand reissues the old thing people already miss and lets longing do the marketing. The discontinued product becomes the headline; the comeback is the campaign. As audiences tire of the relentlessly new, “we brought it back” is increasingly a stronger promise than “we made something fresh.”
So…: What loved thing have you retired that customers would celebrate you for bringing back?
Source: thestreet.com
Picture: Ivan Radic / Wikimedia Commons (CC BY 2.0)