In the small island of Nyord, north of Møn in Denmark, the residents distinguish themselves from the rest of Denmark by celebrating New Year’s Eve without fireworks. This tradition is motivated by both safety concerns and the preservation of the island’s unique nature. The island, known for its thatched houses and a large bird sanctuary, has banned the use of fireworks to prevent fire hazards and protect wildlife.
Kenneth Lau Rentius, a local resident, explains that the ban also safeguards the closely situated thatched houses from fire risks. While Denmark generally sees an increase in fireworks sales, Nyord offers a peaceful alternative, where guests and residents can enjoy a quiet evening.
Nyord’s special New Year’s tradition involves gathering in the local church at midnight, where everyone wishes each other a Happy New Year.
This peaceful celebration attracts many visitors, including pet owners looking for a noise-free New Year’s Eve. Nyord stands as an example of a community-based decision that values safety and unity over traditional festivities.
So..:
Which target groups can you attract throughout the year, where you are already doing something unique that they are seeking?
Source:
nyhederne.tv2.dk
Picture:
visitdenmark.dk