On April 18, Spotify and other streaming platforms will feature an unusual new artist—nature itself. A Copenhagen-based initiative called Sounds Right, led by the Museum for the United Nations – UN Live, has credited nature as an official artist, enabling royalties from streams to fund conservation projects.
This innovative approach allows listeners to enjoy serene sounds of the natural world—such as ocean waves, birdsong, and rain—while financially supporting environmental preservation. At least half of all recording royalties are directed to EarthPercent, a charity co-founded by ambient music pioneer Brian Eno. An advisory panel of conservation experts then distributes these funds.
The initiative also includes tracks from renowned artists like Ellie Goulding and Louis VI, incorporating natural sounds into their music. Available on most major streaming platforms under a “Feat. NATURE” playlist, this project aims to raise over $40 million in the next four years, with an estimated 600 million listeners. Beyond royalties, listeners can also contribute through donations.
Sounds Right seeks to highlight the importance of supporting biodiversity and conservation funding, reflecting on how society can contribute more effectively to the natural world we all rely on.
So…:
What innovative solutions can you develop to support issues that are important to you?
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