In 2024, Stanley cups, those robust metal tumblers, emerged as a must-have accessory, rivalling the likes of Supreme box logos and Air Jordans. The sudden surge in popularity was marked by chaotic scenes at retail stores and soaring resale prices on platforms like StockX.
Originally known for their durable, insulating properties, Stanley cups have been a staple among outdoor enthusiasts and blue-collar workers for over a century. However, a shift occurred with the advent of social media influencers and a younger, trend-focused demographic.
The craze peaked with a recent Stanley-Starbucks collaboration, offering limited-edition pink tumblers exclusively at Target. Priced at $45, these cups quickly sold out, inciting early morning queues and even instances of shoplifting and reseller frenzy.
Stanley’s journey to viral fame wasn’t overnight. The focus was on a specific line – Quenchers, known for their all-steel design and ability to maintain temperature. Initially launched in 2016, they gained traction through strategic marketing and influencer partnerships.
This trend reflects a broader cultural shift towards branded collectibles and showcases how an everyday item can ascend to a status symbol, fueled by social media and smart marketing strategies.
So…:
What are your opportunities to create cultural icons, and what should your strategy be?
Source:
complex.com
Picture:
stanley1913.com