Heinz has collaborated with Cathedral City to introduce Cheesy Beanz, blending the iconic taste of Heinz baked beans with the rich flavor of Cathedral City’s Extra Mature Cheddar. This innovative product will first be available in a limited edition of 500 tins through Heinz to Home, before hitting Tesco shelves on 21 February, and expanding to Sainsbury’s and Asda in April, priced at £1.80 for a 390g tin.
The creation of Cheesy Beanz was inspired by a survey indicating that 64% of UK adults believe cheese enhances the flavor of baked beans. Heinz’s initiative to pair beans with cheese aims to cater to British consumers’ longstanding preference for this combination. This launch is part of Heinz’s broader strategy to diversify its Beanz product line, dubbed the ‘Beanz liberation exercise.’
Past collaborations have seen Heinz venture into unique partnerships, such as a limited-edition tomato vodka pasta sauce with Absolut in March 2023. However, not all experiments have met with success; for instance, Beanz Protein Pots were discontinued in 2022. This new venture with Cathedral City marks another step in Heinz’s ongoing efforts to innovate and meet consumer tastes.
So…:
What consumer insights do you have that can pave the way for new products or services, potentially through strategic collaborations?
Source and picture:
thegrocer.co.uk, heinztohome.co.uk