Amazon has introduced a new generative AI feature in its iOS and Android apps, enabling users to receive quick, natural-sounding answers about products. This tool responds to user inquiries by aggregating information from existing reviews and customer questions. For instance, users can ask about a shirt’s suitability for a certain height or request a joke involving the shirt. Located under the “Looking for specific info?” section on product pages, this feature isn’t universally accessible yet.
However, concerns linger over the authenticity of Amazon reviews, notorious for AI bot interference. Amazon asserts that over 99% of products viewed in its stores have genuine reviews. The company’s commitment to leveraging generative AI extends beyond this feature. They launched Q, a business chatbot, as a ChatGPT competitor, and introduced Bedrock for building generative AI applications on AWS. Additionally, Amazon has invested in Anthropic, a rival to OpenAI, and released its own AI chips. This aligns with Amazon’s customer-centric philosophy, as noted in a KPMG survey indicating high consumer trust in generative AI for education and personalized recommendations.
So…:
How can you use AI to answer customer questions?
Source:
qz.com
Photo:
pixabay.com