Visit Qatar is using summer’s quiet season to chase families. Its “Hala Summer 2026” campaign runs a “Kids Go Free” offer from 1 May to 30 September: at more than 100 hotels, up to two children under 12 stay free in their parents’ room, one child eats free from the kids’ menu, and selected theme parks, waterparks and museums give a free child ticket with each paid adult. It works on a simple 1:1 basis and is redeemed through a digital Visit Qatar Wallet.
It is demand-shaping by removing friction for one specific group. Instead of broad discounts, Qatar targets the family-trip maths — where “free for the kids” is the line that tips a decision — and bundles it into a season of family events. The move: when you want a particular customer, take away the exact cost that makes them hesitate.
So…:
Which single cost could you remove to win the customer you most want?
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Visit Qatar (presse)