Hey Emma is a voice dictation app for Mac and Windows built on a simple premise: you speak about four times faster than you type. Hold a key, say what you are thinking, and Emma cleans up the words and drops them straight into whatever you are using — Mail, ChatGPT, LinkedIn, a code editor. No browser, no login screen in the way; it just turns talk into text across every app. It costs $119 for lifetime access or $12 a month, and more than 500 people use it daily.
The pitch is less about new technology than about an old instinct: talking is how humans naturally express themselves, and typing was always the workaround. As voice interfaces get good enough to keep up, the keyboard starts to look like the detour — and speaking your thoughts becomes the default way to get them onto the screen.
So…:
Where could letting people talk instead of type remove friction from your offer?
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