On 9 September, Florida’s attorney general, James Uthmeier, filed suit against Netflix in the state’s Seventh Judicial Circuit. The complaint says the company spent years selling families a paid, ad-free service that would neither collect nor sell their data — and then built the advertising business it had said it would never build. It quotes Netflix’s chief executive telling the public, “We don’t collect anything.”
The state alleges that Netflix records billions of behavioural events — what people watch, pause, rewind, search for, skip and abandon, and on which device — including on the Kids profiles it markets for children aged 12 and under. The case is brought under Florida’s Deceptive and Unfair Trade Practices Act and the state’s Digital Bill of Rights, and the state wants the data purged. Nothing has been decided by a court; these are allegations.
So…:
What have you promised never to do, and what would it cost you to keep that?
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