Outdated expiration labels lead millions of Americans to throw away still-edible food.
A YouGov–AmbAI survey shows 75% of US consumers distrust printed dates – yet 56% discard food the moment it “expires”, even if it looks and smells fine.
This costs households up to $1,800 per year and makes food the largest source of landfill waste in the US.
Now, smart sensors and AI offer a new solution: monitoring freshness in real time instead of relying on static dates. Retailers testing this see reduced waste, lower costs, and fewer complaints.
A shift is underway – and already making an impact.
So…:
In reality, digital tools are being used here to help people act in a more “analogue” way.
How might AI and digital solutions play a similar role in what you offer?
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