Coca-Cola North America is unveiling new, lighter PET bottle designs for its beverage range, marking a significant step in its sustainability journey. This redesign, the first in a decade for products like Coca-Cola, Sprite, and Fanta, aims to lessen environmental impact by using less raw material. By innovating bottle modeling, Coca-Cola reduces bottle weight to 18.5 grams, maintaining beverage quality and taste. The new designs, applicable to bottles made from both virgin and recycled plastic, ensure durability without sacrificing carbonation levels crucial for sparkling drinks. Set to roll out in 2024 across the U.S. and Canada, this initiative is expected to cut plastic use by 800 million bottles and significantly reduce carbon emissions. This move aligns with Coca-Cola’s World Without Waste goals, emphasizing recyclable packaging and reduced virgin plastic use.
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