Gymshark has launched a creative and attention-grabbing billboard campaign called “shop lift-ing.” Located in London, the billboard allows passersby to literally take exclusive Gymshark apparel off the board, effectively “lifting” the items.
This interactive approach not only promotes the brand but also engages the audience in a unique and memorable way.
So…:
How can you creatively do something different from everyone else in your marketing that generates interest and attention?
Source & Picture:
yahoo.com, Gymshark/BUILDHOLLYWOOD