On 16 August 2026, Girls Gone Social held a four-hour morning inside Porsche North Miami: a pilates class between the cars, a matcha masterclass, lymphatic drainage massages, red light therapy, B12 shots and a chiropractor. Tickets were $300, and the event sold out.
Miami is not a one-off. The same format, Porsche & Pilates, has moved through Porsche dealerships all through 2026 — New York in January, California in March, Chicago and Los Gatos in June, South Carolina in August — and continues in Nashville, Michigan, Kansas City, Atlanta, Alabama and Houston, plus a debut at Porsche North Scottsdale. The showroom is no longer where you go to look at a car. It is a room you pay to spend a Sunday morning in.
So…:
What could your premises host that has nothing to do with what you sell?
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