PwC published its 2026 Global AI Jobs Barometer on 15 June, built on more than one billion job advertisements from 27 countries and territories. The finding that stands out is not a technical one: in the roles most exposed to AI, the skills employers ask for are judgement, creativity and leadership.
The report describes a labour market splitting into two tracks. In ‘professionalised’ roles AI removes the routine and human expertise is what remains — those jobs grow twice as fast, and salaries 42% faster, than in roles AI has ‘democratised’. At the start of a career the shift is sharper still: across 2.4 million entry-level jobs in the US, the most AI-exposed are seven times more likely to demand senior skills such as leadership and face-to-face work.
So…:
How can you give your customers more of what only people can deliver?
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