The Guardian gathered five writers on their most memorable family holidays — Interrailing to Turkey, a Vespa tour of Naples with a teenage son, glamping with granny in Norfolk, Finland with a baby, a healing trip to Norway after a loss. The headline is not a place but a feeling: ‘I don’t think we’ve ever felt closer.’ Across the pieces, the success metric is shared moments — three generations at a card game, a month of sleeper trains ‘literally on top of each other.’
What is interesting is the framing. The family holiday is being sold on togetherness rather than sights: the destination is the backdrop, the relationship is the product. In a time of screens, split schedules and scattered families, closeness itself is becoming the scarce good travel promises to deliver — and media coverage now reads like a manual for buying it.
So…:
If togetherness is what your customers are really buying, what in your offer actually produces it?
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Picture:
Ferdous / Wikimedia Commons (CC BY-SA 3.0)