Garmin has built a sleep tracker for people who don’t want a watch on in bed. The Index Sleep Monitor is a soft, breathable band worn on the upper arm that records sleep stages, heart-rate variability, breathing, blood oxygen, skin temperature and a nightly sleep score — then syncs to the Garmin Connect app and fills the gaps for users who take their smartwatch off at night. The fabric band is washable, lasts about a week on a charge, and costs around $170.
It is a quiet bit of unbundling. Instead of insisting the same wrist device do everything, Garmin made a separate, comfortable thing for one job done in one specific moment. The signal: when people reject your default form factor, the opportunity isn’t to push harder — it’s to build something shaped for the situation they’re actually in.
So…:
Where could you serve people who reject your default with something built for their situation?
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