The Deryan AirTraveller is a small inflatable that turns an ordinary airplane seat into a bed — or a little throne — for a child up to about two years old. It fills the gap in front of the seat so a toddler can sit, look outside, or lie flat and nap, with a safety belt to free up the parent’s arms. It weighs under 500 grams, folds into a carry bag, is airline-approved and works on trains and buses too.
It is a tiny, specific fix for a very real pain: flying with a small child. Rather than redesign travel, it quietly removes one friction point — and parents will pay for almost anything that buys them a calmer journey. The opportunity often hides in the small, unglamorous moments where your customers are quietly struggling.
So…:
What small, unglamorous friction could you remove to make your customers’ lives easier?
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Picture:
Deryan (presse)