OpenAI has launched its first international brand campaign for ChatGPT, featuring two 30-second films – Pull-up and Cooking – showing the “everyday magic” of how people use the tool. The campaign runs across the US, UK and Ireland on TV, streaming, outdoor and social media until the end of the year.
With over 700 million weekly users, OpenAI aims to deepen emotional connection and brand loyalty. Marketing director Elke Karskens says the goal is to highlight authentic, real-life use cases and show how ChatGPT helps people achieve personal goals.
So…:
How can you relate what you offer to genuine and meaningful use situations?
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