Dove has reaffirmed its commitment to authenticity by pledging not to use AI-generated images to represent “real bodies” in its advertisements. This decision emerges amid concerns that AI imagery could pressure women and girls to alter their appearances. Instead, Dove will continue featuring real photos of diverse women and explore ways to enhance AI technology responsibly.
The beauty brand, renowned for its long-standing campaign promoting real body images, contrasts sharply with many sectors that have rapidly integrated AI tools, including chatbots and generative media. Dove’s unique stance highlights potential negative impacts of AI on body image and self-esteem, positioning itself as a leader in ethical advertising practices in the beauty industry.
In addition to its pledge, Dove has released a “playbook” guiding users on generating more diverse and realistic AI images. By labeling these AI-generated photos clearly, Dove aims to demonstrate that the technology can evolve to support rather than undermine public confidence in body image. This move builds on Dove’s legacy from 2004 of challenging beauty stereotypes and championing body positivity, setting a new benchmark for authenticity in the digital age.
So…:
What positions should you take regarding the use of AI to ensure it aligns with your brand?
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