Netflix and Cupcake Vineyards have joined forces to unveil a unique “Love Is Wine” Chardonnay, aligning with the much-anticipated Season Six premiere of “Love Is Blind” on February 14th. Available from February 1st, this limited-edition wine embodies the golden goblets iconic to the series, blending the essence of reality TV romance with the pleasure of a premium wine experience. Cupcake Vineyards, known for crafting moments of connection, finds this collaboration a natural pairing with “Love Is Blind,” a series that explores the depth of emotional connections beyond physical appearances.
Watch the promo from Cupcake Vineyards on Netflix by clicking here
This innovative partnership extends beyond the bottle, featuring a campaign with “Love Is Blind” alumni in a playful nod to the series’ dating format, leading to a delightful reveal that their secret admirer is none other than the “Love Is Wine” Chardonnay itself. The wine’s rich notes of creamy butter, apricot, apple, and vanilla are encapsulated in a sleek, glossy-finished bottle, available at select retailers nationwide.
Adding an interactive twist, consumers can enter the “Golden Goblet Sweepstakes” via a QR code on the bottle, offering a chance to win daily golden goblets and a grand trip to a romantic resort in Playa del Carmen, featured in “Love Is Blind.” This collaboration not only celebrates the connection between wine and romance but also invites fans to engage with their favorite series in a new and exciting way.
So…:
Which products or services can you develop for different types of launches?
Sources & picture:
delish.com, prnewswire.com