To celebrate the release of “Twelve Final Days,” a documentary on Roger Federer’s last two weeks as a professional tennis player, Amazon Prime orchestrated impressive promos in London and NYC. In London, Federer was seen hitting against his younger self on the Tower Bridge, with a tennis ball floating between the towers.
— Prime Video (@PrimeVideo) July 6, 2024
Similar imagery appeared in Times Square, New York. Fans praised the innovative marketing, and Federer himself expressed admiration on social media. The documentary includes unseen footage and interviews with key figures in Federer’s career.
So…:
How can you communicate new concepts and initiatives creatively using landmarks?
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