Target has officially opened Target SoHo, a new shoppable concept store at 600 Broadway in New York City. Designed as an immersive retail experience, the store blends fashion, beauty, home and lifestyle in a constantly evolving layout. Rotating assortments, curated edits and experiential zones invite guests to explore trends as they shop. Highlights include seasonal “Curated By” collections with NYC tastemakers, a trend-focused Drop area, a Broadway Beauty Bar with rotating celebrity curators and playful features like a Gifting Gondola and Selfie Checkout.
The store will continue to evolve through 2026 with new activations, events and programming, serving as a testbed for Target’s design-forward retail future.
So…:
What interesting physical environments can you create for the products, ranges and services you deliver?
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