PepsiCo has introduced Simply NKD™, a new range of Doritos® and Cheetos® products made without artificial flavors or dyes — and without color. The initiative reimagines iconic snacks by stripping them down to their fundamentals while keeping taste and texture intact. Developed in just eight weeks, Simply NKD™ delivers the same crunch and bold flavor fans expect, proving visual cues are not essential to enjoyment.
The launch includes Nacho Cheese and Cool Ranch Doritos, along with Cheetos Puffs and Flamin’ Hot varieties. Available first at Walmart, the range will expand to more retailers through 2026, offering consumers more choice without replacing the original products.
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