Major layoffs at companies such as Novo Nordisk, Maersk and within the public sector have intensified concerns among Danish employees. Unions and insurance firms report a clear rise in demand for income protection policies in 2025, with several providers recording notable growth. Some companies have increased premiums, pointing to higher payouts to unemployed customers.
The Consumer Council Tænk cautions that income insurance can create a “false sense of security”.
Savings, favourable severance terms or strong job prospects may reduce the need for coverage, while waiting periods and benefit caps can limit payouts. Experts advise consumers to assess terms carefully rather than reacting out of fear.
So…:
How can you support employees — or develop solutions for your target audience — that strengthen financial resilience and respond to the growing demand for security?
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