In Paris on 1 September, Dyson showed a toothbrush with a camera inside it. The CameraJet has a 100,000-pixel macro lens that takes 28 pictures a second while you brush. Machine learning reads them, finds the gaps between the teeth and fires a jet of mouthrinse into each one as the brush passes. James Dyson says it took six years, and that the company started from the fact that nine in ten people do not floss as often as they should.
The more telling part is what comes in the box. Dyson developed its own toothpaste, deliberately non-foaming so that foam does not block the camera’s view, and its own mouthrinse to feed the jet. It is not sold as a toothbrush but as a Dyson Dental System: brush, dock, travel case, paste and rinse, engineered to work together. A machine now watches over two minutes that most people give half their attention, and the refills are matched to the machine rather than to the mouth.
So…:
What would change if your product could see whether the customer used it properly?
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Picture:
Dyson (press)