Irish brand ID Formulas has launched Advanced ID, a daily longevity protocol built on 32 active ingredients, priced at €250 for a 30-day supply. It went on sale in Ireland on 25 June 2026 and reached the UK at the end of July.
The interesting part is not the formula but the plumbing. ID Formulas says it is the first supplement brand with a direct API integration to WHOOP, letting users hold the product up against their own recovery scores, sleep consistency and heart rate variability. The CEO calls it a move away from “guesswork wellness”. The brand also reports a placebo-controlled trial and an epigenetic programme claiming an average 5.2-year drop in biological age — announced without sample size or peer review.
So…:
Which of your promises could a customer’s own data confirm or reject?
Source:
Picture:
ID Formulas (press)