Kith Women has opened its first Hamptons retail space, a summer-long pop-up in Bridgehampton built with Vivrelle, a luxury membership club for designer handbags and jewellery. Inside the more-than-1,400-square-foot space, designed to feel like a classic Hamptons home, Vivrelle’s pieces can be borrowed or bought alongside the Kith Women summer 2026 collection, while a front lawn serves Kith Treats and Ronnie’s Pronto. It opened on 22 May and runs daily through the season.
What stands out is the format. The shop is staged less as a place to buy and more as a club to belong to: rental membership, café, lawn and a limited season all wrapped around the products. Access and atmosphere become the offer; the merchandise is almost the souvenir. As retail competes with everywhere people can already shop online, the brands that win are building rooms you want to be in — not just shelves you pass.
So…:
How could you turn your store into a place people want to belong to, not just buy from?
Source: wwd.com
Picture: Dietmar Rabich / Wikimedia Commons (CC BY-SA 4.0)