China’s leading streaming platform iQIYI has launched its first immersive indoor theme park, iQIYI LAND, in Yangzhou. Covering 10,000 m², the park blends Chinese film and TV content with VR, AI and theatrical experiences. Seven themed zones include interactive rides, cinematic sets, and IP-inspired dining.
As iQIYI expands beyond digital streaming, the park deepens fan engagement and supports its IP ecosystem. New locations are planned for Kaifeng and Beijing, linking technology with culture and tourism.
So…:
What kinds of experiences or concepts can you create that shift your brand from online to offline – or from offline to online – and give your audience new ways to engage with your brand?
Source & Picture: