Pantone has named PANTONE 11-4201 Cloud Dancer, a soft, weightless white, as its Color of the Year 2026. Symbolizing clarity and calm in a fast-paced world, Cloud Dancer is described as a blank canvas that encourages mindfulness and creativity. Its adaptable nature makes it ideal across industries—from fashion and beauty to interiors and packaging. Partnerships with brands like Motorola, Play-Doh, Post-it, and Mandarin Oriental bring the color to life in products and experiences. Pantone also launched an artist series featuring limited-edition designs, starting with a tote by Emiliano Ponzi.
So…:
What can you offer that brings calm when the world grows noisy?
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