A new Acxiom survey reveals that 74% of U.S. holiday shoppers are open to sharing personal data in exchange for personalized experiences, like discounts or tailored recommendations. However, 86% stress the importance of knowing how their data will be used. Transparency and control are key: 78% want the ability to opt out, and 74% prefer sharing information with brands they trust. The study highlights a growing trend where convenience and savings are valued, but not at the cost of data privacy.
So…:
Which data might be relevant for you to collect, and what will you offer in return?
Source:
Picture: