Airbnb is piloting a new feature allowing guests to pre-order groceries through Instacart up to three weeks ahead of their stay. Hosts are paid $25 per completed order if they put the groceries away before guest arrival.
The test launches January 5 in cities like Phoenix, Orlando and Los Angeles and will run for three months. While guests can already shop for groceries during a stay, this new option adds convenience for events or holidays by ensuring food is ready beforehand.
This move follows Airbnb’s recent integrations like EV charger discounts with ChargePoint.
So…:
What practical customer needs could you be meeting that you currently aren’t?
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