Polaroid’s new global campaign, The Camera for an Analog Life, challenges digital fatigue and AI dominance, encouraging people to reconnect with the real world. Promoting its latest instant camera, the Polaroid Flip, the brand contrasts authentic moments with screen culture through striking outdoor ads placed near tech hubs in New York and London.
Complementing the visuals, Polaroid launched phone-free walking tours in Paris, Tokyo, and soon London, inviting participants to explore, shoot, and share real postcards. The initiative underscores Polaroid’s mission to revive tangible connections and celebrate life beyond digital filters.
So…:
Where do AI and other digital solutions fit into what you offer, and where should you keep the analog aspect?
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