Ryan Trahan, a YouTube star with over 14.6 million followers, has embarked on a sweet collaboration with JOYRIDE, as their Chief Creative Officer. Together, they’ve introduced an innovative low-sugar Sour Strips candy, marking a first in the market for healthier snacking options. JOYRIDE, established in Austin, Texas by Tyler Merrick in 2022, aims to offer alternatives that are vegan, low in sugar, calories, carbs, and non-GMO.
The launch features four tantalizing flavors: Green Apple, Strawberry, Pink Lemonade, and Blue Raspberry. These sour strips are crafted with just 4 grams of sugar, prebiotic fiber, and devoid of synthetic dyes, aligning with Trahan’s vision of creating enjoyable candies without unhealthy ingredients. The pack also includes unique candy-scented car air fresheners and a sticker pack designed by Trahan himself.
In a bid to engage with the audience and refine future offerings, JOYRIDE encourages customer feedback through an interactive campaign, inviting fans to vote for their favorite flavors via a QR code included in each pack.
The limited edition JOYRIDE Sour Strips are available online, with plans to expand to retail stores like Target by June 2024.
So….:
How can you adapt your offerings to be vegan, low in sugar, calories, carbs, and non-GMO?
Source & Picture:
prnewswire.com