McDonald’s Canada Launches ‘Eat the Code’ for Developers

Developers, often too focused on coding to eat, will appreciate McDonald’s Canada’s new initiative, ‘Eat the Code,’ in partnership with Cossette. This promotional website hides offers in lines of code, allowing users to order their favorite items without leaving their computers. Quebec’s growing tech community inspired this fun interaction.

The campaign also features digital signage in binary code near tech hubs, challenging users to decipher messages. Influencer marketing and social media content further promote the campaign.

So…:

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Source & Picture:

adsoftheworlds.com, mcdonalds.ca